Making Summer Worth More with Stella Artois
Stella was looking to amplify their “Let’s Do Dinner” experience platform and breakthrough the noise across trade & social with creative that screamed summer occasions. They wanted real talent, a strong summer vibe, and synchronicity with the broader 360 platform. Our team sought to create a new suite of occasion-centric assets that could live across all channels and build belief in the brand.
Curation, Direction, Pre-Pro, and Sketchin’
To align all stakeholders before executing a shoot like this, considerable curation of model attire, posing, setting, and prop use needed to be signed off on by all parties. And to take it a step further, I sketched general poses and layouts for the team to get a better grasp of the final on-location shotlist deliverables.
The Shoot
Once alignment was obtained, location scouted, photographer confirmed, we flew to Miami to meet the talent and spend a hot sunny day on the roof of the perfect venue.
Post Processing and Key Visuals
Of the ~1500 photos taken, we had to narrow it down to only 3 or 4 selects to receive in high resolution, licensed for print and digital. The final key visuals are often a combination of 2 or 3 photos to get the exact pose positioning, as well as editing to tweak product appearance and optimize for comms.
Client - Sydney Willet for Stella Artois/ABI
Photographer - Javi Eyzaguirre for estudiofe.com
Executive Producer - Michelle Jayme for estudiofe.com
Client Partner - Colin Rocker
Product Designer - Lexi Wood
Location - Fabel Miami Rooftop
Talent - Anastasia D, Cidnee G, Kryss Valoz, Sebastian Jorde Rocha, Demarco Dalton, Ayinde W, Matthew James, Nanette Orellana