National Trade Programming & Stewardship
From RFP to ongoing stewardship, we shepherded Kona Big Wave as they embarked on a mission to Bring the Aloha far beyond Hawaiian shores.
Say Aloha to the Toolkit
All successful brand programming stems from powerful creative, which is born from a smart strategy, which is a response to a detailed client brief. My role as an Associate Creative Director has always been to grasp the vision and intent of a project, and facilitate connections between client partners, strategists, directors, and designers. That means getting my hands dirty with anything (i.e.: everything) and keeping things moving.
Partnership
Growth
Over several years, I continued to oversee and manage quarterly programming creative for Kona Big Wave, working with key stakeholders both internally and client-side to stay on message and deliver growth for the brand.
Ongoing Creative Development
Across many quarterly programming initiatives, I’ve led the design team in delivering high-volume work with consistency, including leading Key Visual Development and ownership over complete deliverables and presentation.
Creative Director - Ryan Kasal
Graphic Designers - Bryan Karmel, Joshua Dacucos
Product Designers - Lexi Wood, Marta Brulinski
Account Leads - Arianna Yasin, Daniella Beltrones